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About Us
Who, Why & How!
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Luxury Pillows: Crafting Beauty with Purpose
At Avenue Stitch, we specialize in handmade luxury pillows that enhance the beauty, texture, and individuality of your living spaces. Founded in Palm Springs in 2025, we are a luxury design house focused on custom luxury decorative pillows, couture accessories, and striking statement pieces. Our commitment to masterful craft and modern artistry allows us to create home accents that uplift your everyday life.
Our signature collections—from architectural throw pillows to bespoke tote bags and heirloom-quality textiles—are all handcrafted using premium fabrics and meticulous attention to detail. Each piece is intentionally designed not just to complete a room, but to spark engaging conversations.
OUR STORY
Avenue Stitch was born from a shared vision: to merge couture-level techniques with expressive design in the world of interiors and fashion. Co-founders Michael Munoz and Chad Beecher combined their creative and entrepreneurial talents to create a brand that celebrates originality, luxury, and craftsmanship.
Inspired by desert landscapes, mid-century design, and artistic emotion, Michael and Chad aimed to create more than just beautiful objects; they envisioned a movement toward meaningful luxury. Each piece—whether a personalized decorative pillow or premium decorative pillow cover—is designed for collectors, interior designers, boutique hotels, and discerning clients who appreciate items that are bold, personal, and built to last.
Our Commitment
We are committed to slow fashion and sustainable design. Our textiles are carefully sourced, and our production is small-batch, ensuring that our designs endure beyond fleeting trends. Whether styling a showplace or gifting a custom piece, Avenue Stitch guarantees that each product meets the highest standards of quality.
The Craft Behind the Creation
We believe that the tools of our trade matter, which is why every piece we create is sewn and serged using top-of-the-line Husqvarna Viking sewing and embroidery machines, along with BERNINA sergers. Precision results from not just experience but also the right equipment—this commitment to quality stands at the core of our philosophy.
Join Us on the Avenue
We invite you to explore our handmade luxury pillow collections, collaborate with our design team, or experience our work firsthand at exclusive pop-ups and trade showcases.
Located in Palm Springs, CA, we are dedicated to customizing exquisite products that are always iconic.
OUR COMMITMENT
We are dedicated to slow fashion and sustainable design. Our textiles are sourced with care, our production is small-batch, and our designs are made to endure trends and seasons. Whether you’re styling a showplace or gifting a custom piece, Avenue Stitch ensures each product meets the highest standard.
OUR COMMITMENT
OUR HOUSE
We believe the machine matters which is why we sew and serge every piece we make on top of the line technology advanced Husqvarna Viking sewing and embroidery machines as well as BERNINA sergers. Precision comes from more than just experience and precision stands behind quality. We like that!
OUR HOUSE
JOIN US ON THE AVENUE
We invite you to explore our collections, collaborate with our design team, or experience our work in person at exclusive pop-ups and trade showcases.
Headquartered in Palm Springs, CA
Custom Stitched. Always Iconic.
JOIN US ON THE AVENUE
A Message from the Founders of Avenue Stitch
“At Avenue Stitch, we don’t simply make home accents — we craft statements of luxury, distinction, and enduring beauty.
“Founded with a shared vision for excellence, we set out to reimagine what it means to live surrounded by quality. Every Avenue Stitch product is the result of deep intention: thoughtful design, extraordinary materials, meticulous attention to detail, and the belief that true luxury lies in the harmony of craftsmanship and creativity.
“We are uncompromising in our pursuit of the finest. From hand-selected, premium textiles to the masterful stitchwork of our artisans, each piece is a testament to precision and artistry. Our commitment begins with the material and ends only when a product meets the highest standards of quality assurance — because nothing leaves our studio unless we’d proudly place it in our own homes.
“But our promise goes beyond what is seen and touched. It lives in the discipline of our team, the talent we foster, and the future we’re building. We stay ahead of the curve not for the sake of trend, but to set a standard. We innovate so that our clients can expect not just what is now, but what is next — always grounded in elegance, never rushed, never compromised.
“We are proud to build a company where quality is never questioned, where every detail is intentional, and where luxury is not a label — it is a commitment. To our customers, collaborators, and community: thank you for believing in Avenue Stitch. We are just getting started.”
With appreciation and purpose,
Michael Munoz & Chad Beecher
Co-Founders, Avenue Stitch
Avenue Stitch began with a simple belief: that the finest textiles in the world deserve to be experienced, not hidden away in swatch books. Our mission is to transform exceptional fabrics into pieces that elevate everyday living.